My name is Hadar Krief, but most people call me Dura - or, if you

ask my friends, Dura Shimdura.

I was born and raised in Kfar Achim (a small moshav about 40

minutes south of Tel Aviv).

I’m a curious designer with a strong passion for UX/UI, branding

and typography.

I enjoy working with people, being part of a team, and constantly

learning and growing through design. I also enjoy exploring how AI

can improve and streamline my design process.

Fun fact: I’m obsessed with palm hearts.